With the release of LOST EXIT last week, I’ve taken the next step in a long journey. In some ways, writing the book was the easy part – the hard work of growing an audience, building demand, and increasing sales for that book starts now. The next few weeks will be consumed with book reviews, ARC’s, blog posts, and press releases (while waiting for Oprah to call….). While all that is going on I will still be writing – moving forward with three or four short stories that I’ve committed to writing and plunging into my third book. Time was never a friend but for years we maintained an uneasy balancing act and tenuous alliance. Going the independent publishing route has changed that dynamic but I’m okay with that.
As always, there are critics. I’ve been told that I’m going to lose focus, worse, that my artistic vision will suffer.
Artistic vision and voice are very important as a writer, but exposure is equally critical. Writers write but we also want to get our words and stories in front of as many readers as possible. You can’t rely on somebody else to do it for you. You need to make it happen yourself – take every opportunity to find that audience and get every reader’s attention by any means possible. Every one of us who writes is confident people will fall in love with our words once they read them, but first you have to convince someone to pick up the book and shell out their cash to read those words. That means doing what you have to do to create a buzz, find an audience, and sell your books.
Writing is a business. Plain and simple. Always has been and always will be.
You can’t change the world if nobody hears you.